Real estate and construction businesses are finally waking up to a truth digital marketers have known for years — a website alone isn’t enough to generate consistent, qualified leads. Most developers, builders, and realtors invest thousands of dollars in beautifully designed websites. They look professional, include every service, and even have impressive portfolios. But months […]
Most developer, builder, or real estate firm websites look nice. But many fail at their real job: generating qualified leads. In fact, I estimate 9 out of 10 fail at this. Why does this happen? Because owners trap themselves in a “build-it-and-they-will-come” mindset. They think a good-looking website is enough. It isn’t. To turn your […]
The Fork in the Road: Two Builders, Two Outcomes In 2012, two mid-sized construction firms were chasing the same multi-million-dollar public contract. The project was based in a rapidly growing Sunbelt state. Both firms were eager to win. Both had solid bids.Both had capable teams.Both offered comparable proposals. But only one won. And it wasn’t […]
Word of mouth and referrals still matter in the construction and real estate industries.However, the first impression now often occurs online. They search for contractors, developers, or realtors on Google—often using “near me”—and land on websites long before they ever pick up the phone. That’s where your landing page comes in.Unlike a comprehensive website that […]
The real estate and construction market in the U.S. is brutally competitive.When someone searches “real estate agent near me” or “homes for sale in Dallas,” Google shows only a few businesses on the first page. Here’s the harsh truth:If your website isn’t showing up there, your ideal clients are finding — and choosing — your […]